Learn.
ACT.
TAI supports individuals to improve their own lives with minimal dependency. Children, young people and women are at the core of this mission. However, to be able to reach children, young people and women, men, male parents and male care takers play a pivotal role. TAI employs strategies such as Social and Behaviour Change Communication (SBCC), empowerment, community philanthropy and evidence-based advocacy.
Our History
TAI was founded in 2014 by a group of Tanzanian academics and development experts to address the need for attitude change in supporting children, youth, women, and communities. Recognizing that lasting change requires more than programming—it needs research and mindset shifts—they posed a powerful question: how can Africans move from dependence to independence? Led by Mr. Jonathan Kifunda, Dr. Asha Salimu, and Dr. Mwajuma Gumbo, TAI was born with the bold philosophy of Thubutu—“to dare.” The belief: real progress comes not from imitation, but from daring to create your own change through access to knowledge, opportunity, and critical thinking.
Empowered Minds. Independent Lives.
Vision
Vision TAI is committed to see self-confident African societies less dependent in all aspect of life and that capacity begin from perception.
Mission
TAI’s mission is to create lasting social and economic changes within African societies; we believe that through community driving process and mental liberation of individuals and groups, this change can be made.
Our Values
TAI holds itself to the highest levels/standards of integrity and has a strong commitment to

Leadership
We listen to and learn from our community. We address the root causes of children, youth, women and community problems and mobilize resources for the common good.

EQUITY
We strive for equity and we focus primarily, but not exclusively, on people who are vulnerable.

INCLUSIVENESS
We practice and champion inclusiveness in our community. We honor diverse strengths, needs, voices, and backgrounds of all members of our community especially rural children, youth and Women

ACCOUNTABILITY
We serve as stewards for our community investments and honor the charitable intentions of our donors to meet current and future community needs. We hold ourselves to the highest standards of ethics, integrity, service, and fiduciary responsibility.

INNOVATION
In a fast-changing world, TAI need innovation not only for her own survival but also to thrive her mission to create positive, sustainable change in the world where issues like poverty, climate change, and social inequality are getting more complex.

SUSTAINABILITY
We maintain and support a process, system, or practice over the long term, in a way that does not deplete resources, harm the environment, or compromise the ability of future generations to meet their own needs.
Our current focus
Our current programs are geared towards reducing gender inequality, combating violence against women and children, improving community health, increasing school retention rates, strengthening household economies, contributing to friendly policies, frameworks and laws as well as contributing to sustainable solutions on social environmental justice
TAI Board Members
Dr Deusdedit Mjungu
Board Chairman
Mr Peter Ajali
Director
Dr Ndunguru Deograsia(Phd)
Director
Ms Agness Manyama
Director
Dr Gumbo Mwajuma (Phd)
Director
TAI Team Members
Jonathan Kifunda
Executive Director
Eliaphile Philemon
Community Philanthropy and ASRH Officer
Elibarick Petro
M&E Officer
Nickson Ngowi
Finance Manager
Paschalia Mbugani
Programs Manager
Ramadhan Rajabu
SBCC Coordinator
Rehema Katabi
District Coordination and ASRH Officer
Salawa Kazungu
Driver
Grace Paul
Office Admin
Gradness Matheo
Office Admin
TAI Networks
Our current programs are geared towards reducing gender inequality, combating violence against women and children, improving community health, increasing school retention rates, strengthening household economies, contributing to friendly policies, frameworks and laws as well as contributing to sustainable solutions on social environmental justice
Our Partners
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Make an impact today: Create impact today! Together we can ensure that children, young people and women enjoys their dreams.